About: Our Approach

Comprehensive, evidence-based, and fun for all fitness levels

10.4 FIT is more than a boutique 24/7 gym! Our approach is evidence based, technology-tracked and carefully designed to produce real results. And that’s just the start of it – we make it easy for you to be your personal best and give it your all time and time again, with our amazing fitness community. The way we do things at 10.4 FIT, you can expect MORE fat loss, MORE muscle tone, MORE functionality and MORE positive feels, because we’re more than a gym.

Periodised Programming

Our programming integrates evidence-based practices, providing a comprehensive and challenging training system. We prioritise individual needs to ensure amazing results and fun for all.

Our App

Our App gives you 24/7 access to your fitness plan, on-demand workouts, personalised nutrition plans, expert trainer advice, and much more. Stay connected to your goals and achieve your best anytime, anywhere.

Nutrition Support

We offer comprehensive nutrition support, including tailored macro targets and a personalised calorie budget, to cater to the specific goals of each and every member in our community.

Accountability Through Testing

Our exceptional accountability system includes regular strength and conditioning testing along with monthly InBody Scans, ensuring accurate tracking of progress and helping our members stay on track towards their fitness goals.
Our Mission

A Fresh new take on going to the Gym!

At 10.4 FIT we redefine the gym experience. Our inclusive membership packages offer much more than an ordinary gym where it is just a place to exercise. Experience our evidence-based training program, real-time fitness tracking, monthly body composition testing, and personalised support from expert trainers. With our engaging gym atmosphere, no overcrowding, and a supportive community of friendly, like-minded members, we can confidently say we stand head and shoulders above any gym you’ve been a member of before.

Our mission is to constantly challenge and lead our members to sustainable fitness, all while spreading positivity and support. It’s time for a new perspective on what gyms should be, and we’re here to make it happen.

Meet Our Head Trainer

Expert Trainer

Meet our Head Trainer & 10.4 Fit Founder

Josh Davies

10.4 FIT founder Josh has been around as a trainer since 2011, and in that time he has discovered that the fastest and long-lasting results come to those who work hard, smart and consistently over time. With this in mind, our system is driven by accountability and the latest in evidence based training & nutrition methods. Either join as a 24/7 member and exercise how and when it is convenient for you, or get involved in Small Group Personal Training (groups of 6ppl), one-on-one Personal Training, our combine all three options for fast and long lasting results. It’s really just a matter of what works for you.

I was referred to Josh through a friend and it was life-changing. The gym is fully equipped with state of the art cardio and weights, the classes are all inclusive and extremely motivating and Josh is incredibly knowledgable and able to tailor the exercises to any ability. Highly recommended for anyone needing a new environment and that extra push to improve the consistency of workouts. Thanks Team!
Alexander Houston
10.4 is a fantastic gym and is ideally located. Head trainer Josh has managed to create a gym that has a welcoming and inclusive atmosphere for all fitness levels. I've trained with Josh for almost 18 months now and his knowledge and expertise is unmatched, his driven and passionate about all his clients and gym members. Awesome trainer, awesome gym and as an added bonus, I've been able to make some new fitness friends along the way, I couldn't ask for anything better!! 🙂
Chloè-Dawn Hunter
Contact Us


Whether you have a membership enquiry, a question about how we do things, or if you’re a current member and you have a non-urgent query for us, this is the place to ask. We’ll do our best to respond to you as soon as possible.